ABSTRACT
This project work focuses on the effect of packaging on sales of company’s products with Guinness Nigeria Plc Benin City as a case study. It is aimed at assessing the impact of packaging and involve branding of product cover either to enhance appearance or for preservative purpose. The objectives of the firms market value and how packaging affects the marketing power of a product. Data were collected through the use of questionnaire and oral interview alongside. The data collected were carefully analyzed using statistical method such as Chi-square and simple percentage method. Based on the analysis data, the following findings were made; Packaging of company’s product affect their identification, packaging of company’s product serve both promotional and preservative purpose and finally, it was observed that packaging enhance the marketing force of a company’s product. It was then concluded that packaging has been a strategic tools employed for easy marketability of company’s products. The following were thereafter recommended to the producer of a company’s product; adequate attention should be given to packaging of product since packaging is positively related to sales, company’s policy should expressly specify the goal of packaging so that it would be well understood by the various level of her workforce and finally, companies should ensure that quality of their product commensurate the description on the product packaging so as to sustain the confidence of her product company’s on their product.
Abstract
The study looked into the effect of the activities of civil society on sustaining democr...
ABSTRACT: Investigating the benefits of early childhood education on...
Abstract
This study investigated the concept of fake news on social media and how it is being used as a tool in the understanding of COVI...
ABSTRACT
This study investigated the implications of the early marriage practices among teenage girls in Otta, Ogun stat...
BACKGROUND OF THE STUDY
Accounting is sometimes referred to be the "language of business," wi...
BACKGROUND TO THE STUDY
During the last two decades education institutions have invested heavily in inf...
Abstract
The thrust of this paper was to examine the alternative sources of funding for the Secondary Education policy i...
ABSTRACT
Auditing is continually changing and developing to meet the needs of the business environment it serves. The r...
Background to the Study
Mathematics and its applications have evolved significantly. The introduction of computation and...
ABSTRACT
Two types of biodiesels (methyl esters and butyl esters) were synthesized from Cucurbita pepo, Afzelia africana and Hura crepita...